Kristie is a business writer with a passion to help entrepreneurs grow their business. She's also a qualified accountant with BA in Commerce.
While patient referrals were once the tried-and-true method to grow your dental practice, people today are increasingly looking at online reviews to guide them in finding a new practitioner. Tech-savvy patients are sharing their experiences on sites such as Google, Facebook, and Yelp, and their words can have a major...
As a barbershop owner, you're probably familiar with the concept of loyalty rewards: You offer clients something special for choosing your chair so that they feel valued and keep coming back. It's a fun and simple way to honor customer loyalty. When set up strategically, a...
Imagine a scenario where you never run out of merchandise customers want, where stock availability can be updated easily or even automatically, and you can predict the number of employees you'll need at any given time and profile ideal customers. It might sound too good to be true,...
For many, nothing beats an in-salon health or beauty treatment. Do-it-yourself manicures and facials are fun to do at home, but they don't channel connection and luxury like the real thing. As customers return to their offices and classrooms, they're returning to salons as well to...
When salon or barbershop operators help you showcase your talent as an individual stylist, they empower you to follow your passion and build a repeat clientele. As your reputation grows, the salon brand strengthens. Chairs are filled. Clients are happy. It's a win-win for all. But building customer...
Being a small-business owner comes with a unique set of challenges. You're managing employees, plotting marketing campaigns, and keeping your business afloat. On top of this, you're figuring out how to deliver more services digitally. The problem with keeping so many plates spinning is that you...
