Playbook

New restaurant profit guide

Learn about the tools for setting up efficient systems, attracting guests, and getting your new concept to its break-even point in record time. You'll get insights on:

• 

  Service & sales

  Empower staff to serve more guests and make more sales while reducing labor costs.

• 

  Online ordering

  Offer online ordering and delivery and own your data without delivery app commissions.

• 

  Labor management

  Set up systems so your labor never goes over budget and staff get off the clock faster.

• 

  Kitchen efficiency

  Avoid kitchen mistakes by giving cooks what they need to make orders right the first time.

• 

  Marketing tools

  Stay in touch with guests after opening day and build a loyal following with minimal effort.

"New restaurants need to invest in people and technology. After that, the rest will come. The cost of goods and food quality are also important, but you should focus on those regardless."

Trey Dyer

President & CEO, Mesero Restaurant Group