SpotOn Raises $300 Million in Series E Funding Led by Andreessen Horowitz; Transaction Values Company at $3.15 Billion

14 days ago   •   4 min read

By Megan Palmer

SpotOn also announces the acquisition of Appetize, extending its coverage to include small, midsize, and enterprise retail, restaurant, sports, entertainment and hospitality businesses in the United States

  • Appetize will go to market as SpotOn and will be sharply focused on serving and growing its enterprise client base, such as Live Nation, LSU, Dodger Stadium, and Urban Air
  • With the acquisition, SpotOn will bring enterprise-scale software capabilities to small business clients, and customer engagement technology such as loyalty and marketing products to enterprise customers.
  • Combined company will employ 1,600 people, with more than 500 product and technology professionals

SAN FRANCISCO—September 13, 2021—SpotOn (www.spoton.com), one of the fastest-growing software and payments companies with comprehensive solutions for restaurants and retail businesses, today announced $300 million in Series E funding, raising its valuation to $3.15 billion. The funding will be used to acquire Appetize, a leading digital and mobile commerce platform for enterprise businesses, such as sports and entertainment venues, theme parks, zoos, college campuses, and more.

The round was led by Andreessen Horowitz (a16z), one of the world’s leading technology and software investors, with continued participation from current investors, including DST Global, 01 Advisors, Dragoneer Investment Group, Franklin Templeton, and Mubadala Investment Company, as well as new investors Wellington Management and Coatue Management. Advisors Douglas Merritt, CEO of Splunk, and Mike Scarpelli, CFO of Snowflake, also made individual investments. The funding comes four months after SpotOn's Series D and increases its valuation from $1.875 to $3.15 billion, further reinforcing the company's momentum and market potential.

"This investment enables SpotOn to significantly increase its total addressable market, with an end-to-end platform for restaurants and retail business of all types and sizes,” said David George, general partner at Andreessen Horowitz. "The acquisition is a natural fit given the companies’ complementary technology and shared focus on market-leading customer support.”

Following the acquisition, SpotOn is positioned to rapidly expand its reach to serve the middle market. SpotOn has hundreds of account executives embedded in communities across the country who will bring Appetize’s world-class technology to thousands of regional entertainment centers, stadiums, colleges, and universities in these communities.

“From our first meetings with Appetize, we knew they had great people and a great product, and the more we worked together it became clear that our two companies were stronger together,” said Matt Hyman, Co-CEO of SpotOn. “We are combining our complementary technologies, extending our market coverage and retaining our shared passion for great service and support for our clients. SpotOn is quickly becoming a part of everyday life for consumers across the country whenever they shop, dine, or visit a stadium or a college campus.”

“Appetize has built a truly special team and product that is trusted by some of the most iconic brands in hospitality, from Yankee Stadium to LSU to the San Diego Zoo. Likewise, SpotOn has earned the trust of tens of thousands of small businesses and independent restaurants with their technology and team,” said Max Roper, CEO at Appetize, who will continue running the business as part of SpotOn. “This acquisition enables our combined team to accelerate investments into our core product and client base, while expanding to fill a void in the mid-market space. By bringing the two companies together, businesses from a major league ballpark to a local clothing boutique will have access to modern, intuitive, cloud-based technology that delivers exceptional customer experiences from one trusted provider.”

The acquisition leverages SpotOn’s SMB expertise and Appetize’s enterprise acumen to focus on a broader market that is beneficial for all clients. SMBs will benefit from robust, scalable technology that can grow with them, and enterprise clients can leverage complementary products, such as sophisticated loyalty programs and expanded marketing capabilities, to increase engagement with their most valuable customers. Through these combined, complementary technologies, SpotOn is positioned to support clients of all types and sizes to manage their business now and well into the future. The transaction is expected to close by mid-September.

About SpotOn
SpotOn is one of the fastest-growing software and payments companies with comprehensive solutions for restaurants and retail businesses. Known for its rapid innovation and industry-leading customer service, SpotOn offers end-to-end solutions which include marketing, website development, ecommerce, reservations, online ordering, digital loyalty, review management, and both retail and restaurant point-of-sale (POS) solutions. SpotOn has 1,300 employees and maintains offices around the world, including San Francisco, Los Angeles, Chicago, Mexico City, Detroit, Atlanta, Denver, and Krakow. For more information, visit www.spoton.com.

About Andreessen Horowitz
Andreessen Horowitz backs bold entrepreneurs who move fast, think big, and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, the firm provides entrepreneurs with access to expertise and insights in innovation, executive and technical talent, market intelligence, business development, and marketing and brand-building. Find us at www.a16z.com.

About Appetize (now SpotOn Enterprise)
Launched in 2011, Appetize is one of the fastest growing enterprise software companies that powers food, beverage, and retail transactions for the world’s highest volume businesses—including sports and entertainment venues, theme parks, multi-unit restaurants, education campuses, and travel and leisure companies—through its advanced, fully cloud-based solutions. Specializing in contactless payments, mobile ordering, and menu management, Appetize’s omnichannel platform includes point of sale devices, self-service kiosks, handheld devices, online ordering, mobile web, and API integrations, as well as powerful management tools to control operations. Appetize was advised by RBC Capital Markets on the transaction.

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Media Contact:
Megan Palmer
MPalmer@spoton.com
410.262.7349

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