5 Questions to Answer Before Back-to-School Season

a year ago   •   3 min read

By Nancy O'Connell

It may be hard to believe but back-to-school season is right around the corner. And according to Mastercard SpendingPulse, back-to-school spending is expected to increase 5.5% compared to last year. Is your business poised for success?  

A new school year means new beginnings, but for many students, parents, and teachers who’ve been social distancing at-home, this year is different: this year is a fresh start like never before. Students will be meeting classmates in-person for the first time and parents may be “returning” to an office they’ve never been to. Help them confidently make this transition by prepping your business for a strong sales season.

To help ensure you don’t miss out on a record-breaking sales season, we’ve compiled a list of questions to get you started.

1. Do you have enough inventory?

Many students and employees have been home for over a year and will need new basics, like school supplies, laptops, lunch boxes, and clothes to meet changing trends. Make sure your inventory is stocked adequately so you don’t miss out on sales.

Did you know SpotOn Capital can help you get started on stocking up? Check your SpotOn Dashboard to see if you are already approved. If not, contact customer success to see if you are eligible.

2. Should you run a marketing campaign?

If your business has been closed or been operating with limited hours, raise awareness by running a targeted marketing campaign through the SpotOn Dashboard. For example, if you own an auto repair shop, consider running a campaign targeted at parents of teens who need a tune up before school starts. Do this by posting a special offer on Facebook, sending an email to customers you know have children, or alerting your followers on the SpotOn Consumer app.

3. Can you optimize employee schedules to ensure you’re helping more customers without sacrificing quality?

A fresh start can come in many forms. For some it may mean a fresh haircut or new wardrobe, and for others it may mean a tune up or home remodel. But one thing is clear: helping customers accomplish the fresh start they desire is a huge opportunity to earn loyal customers.

Take a close look at your sales data and/or appointment scheduling software to see when your peak hours are, and then make sure you’re staffed appropriately to operate efficiently, serve more customers, and increase sales.

4. Are you providing customers with safe ways to pay?

Enable customers to pay however they’re most comfortable. Whether you expect to see more customers online or in-person, it may be time to update your tech so customers can pay contact-free using their digital wallets, QR Codes, or a secure online portal. If you’re unsure which payment solution makes the most sense for your business, we can help. Contact your local SpotOn Account Executive or our support team at support@spoton.com.

5. Can customers place orders online?

Whether you run a restaurant, sporting goods store, or anything in between, customers expect to be able to view your products and place orders online. To succeed in today’s changing economy, restaurants need an online ordering system they can trust, retailers need an ecommerce site they can use to showcase and sell their products online, and health & beauty businesses need online appointment booking. Make sure your customers can shop your business wherever and whenever they feel most comfortable by setting up an online page for your business.

Answering these 5 questions for your business will help you prepare for a busy back-to-school season and build the type of customer loyalty that will help grow your business in the long-term. As always, SpotOn’s team is here to help with local service and 24/7 support. Reach out to us anytime if you need to discuss how you can do more with less using smarter tech at support@spoton.com.

Not yet a SpotOn client? Get a personalized demo here.

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