Garrett is Editorial Director at SpotOn. He brings 20+ years of expertise in helping businesses big and small communicate effectively with their employees and customers.
It’s important to make a habit of monitoring reviews of your own business for a couple of reasons: 1) bad reviews on sites like TripAdvisor and Yelp can scare off prospective customers unless you respond to those negative reviews appropriately [https://www.spoton.com/blog/how-to-address-negative-reviews]; and 2) critical...
When someone posts something inappropriate or hateful, instead of replying, you should immediately flag and report the comment.
Social media is a powerful marketing tool that gives small and medium businesses an affordable way to directly engage customers and grow revenue—when done the right way. Unfortunately, there’s also a wrong way, and the outcome can be a tarnished reputation, lost customers, and lost revenue. To make...
May 22, 2020 Partnering your small business with the right payment processing company is an important decision, so it’s important to be well-informed when shopping around. In particular, you’ll want to watch out for hidden payment processing fees. Many processors will advertise rates that seem low at first...
May 20,2020 Salons and barber shops have been hit particularly hard by shelter-in-place orders, and even with many states easing business restrictions, there are still many question marks about how to proceed safely. Luckily, professional organizations like the AIHA have provided safety guidelines for hair and nail salons [https:...
There’s no perfect recipe for operating a restaurant successfully, but one key ingredient is getting a high volume of customers in the door. Getting creative with a loyalty program [https://www.spoton.com/blog/getting-creative-with-loyalty-rewards-to-boost-customer-retention] can do wonders to boost customer retention, but it doesn’t necessarily attract a...
