Anne Shaw

Anne Shaw

After leading a marketing team for a global Fortune 500 brand, Anne launched her second career as a writer and consultant. She now coaches business owners and writes about tech, small biz, and talent.

Check out the latest posts

How Omnichannel Solutions Help Retailers Thrive In-Store and Online

As consumers re-enter their old routines, they're looking forward to shopping in person. In fact, according to international research data and analytics group YouGov [https://business.yougov.com/sectors/retail/international-omni-channel-retail-report-2021] , 57% of American adults say they're excited to get back into brick-and-mortar stores. But as...

Best Practices for Responding to Yelp Business Reviews

When running a business, your customers play a large role in keeping your business afloat. So, when your customers leave Yelp business reviews—whether good and bad—it can really make or break your small business. In fact, according to BrightLocal [https://www.brightlocal.com/research/local-consumer-review-survey/], 87% of consumers...

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