Satta is a journalist-turned-content marketer. She's worked with clients such as Adobe, Amazon, Google, Forbes, Morgan Stanley, Credit Karma & more.
The focus on diversity, equity, and inclusion (DEI) in the workplace has increased in recent years as companies work to develop values and employee rosters that more accurately reflect the world around them. While achieving DEI goals requires an ongoing commitment regardless of the size of the organization, larger companies...
Before consumers purchase a product or service, they're likely to get recommendations from family or friends, crowdsource feedback on social media, compare prices, and most importantly, check an online review site like Yelp. As a small-business owner, you have to cultivate your online presence across a range of...
From the costs of materials to staffing and leases, every small-business owner has to deal with overhead costs. That said, streamlining tasks and finding cost efficiencies can give you more breathing room to focus on other parts of your business. You can take several steps to improve how you manage...
Due to the COVID-19 pandemic, millions of children participated in remote learning and millions of people worked from home for more than a year. While this changed many families' education and working environments, it also changed how they prepared for the workweek—and how retailers marketed to them. As...
From online bookings to virtual makeup try-ons [https://techcrunch.com/2021/01/22/pinterest-launches-an-ar-powered-try-on-experience-for-eyeshadow/] and tutorials on TikTok [https://www.allure.com/story/best-tiktok-makeup-tutorials], the health and beauty industry is undoubtedly experimenting with different ways to engage consumers. Online customer engagement can lead to several benefits for your business, including...
If you don't know where to start onboarding new employees, you're not alone. Only 12% of employees think that their employers have an effective onboarding process, Gallup [https://www.gallup.com/workplace/238085/state-american-workplace-report-2017.aspx] reports. A positive onboarding experience can set new employees up for...
