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The focus on diversity, equity, and inclusion (DEI) in the workplace has increased in recent years as companies work to develop values and employee rosters that more accurately reflect the world around them. While achieving DEI goals requires an ongoing commitment regardless of the size of the organization, larger companies...
While patient referrals were once the tried-and-true method to grow your dental practice, people today are increasingly looking at online reviews to guide them in finding a new practitioner. Tech-savvy patients are sharing their experiences on sites such as Google, Facebook, and Yelp, and their words can have a major...
As a barbershop owner, you're probably familiar with the concept of loyalty rewards: You offer clients something special for choosing your chair so that they feel valued and keep coming back. It's a fun and simple way to honor customer loyalty. When set up strategically, a...
For many, nothing beats an in-salon health or beauty treatment. Do-it-yourself manicures and facials are fun to do at home, but they don't channel connection and luxury like the real thing. As customers return to their offices and classrooms, they're returning to salons as well to...
Repeat business is key to the success of a small company, where even a 5% increase in customer loyalty and retention could deliver as high as a 95% return in the form of an increase in profits. That leaves small-business owners with one pressing, perpetual question: how do you encourage...
From online bookings to virtual makeup try-ons [https://techcrunch.com/2021/01/22/pinterest-launches-an-ar-powered-try-on-experience-for-eyeshadow/] and tutorials on TikTok [https://www.allure.com/story/best-tiktok-makeup-tutorials], the health and beauty industry is undoubtedly experimenting with different ways to engage consumers. Online customer engagement can lead to several benefits for your business, including...
