Craft beer and so much more
The goal
When GM Mike Jones wants to increase revenue, he turns to POS reporting. It helps identify which craft beers are selling and which aren’t. Analyzing his beverage sales helped Jones identify a new trend: NA beverage sales were exploding in growth. The next step? How to creatively adapt the menu and spread the word about their offerings.
The solution
Jones knows a brewery is so much more than beer. Repurposed hop water provides the base for many of their NA cocktails, helping maximize profit and give their guests unique NA options. Jones has trained his staff on how to sell their NA menu and thanks to easy-to-use marketing software , Jones can spread the word online. And when there’s high demand for beverages, alcoholic and NA alike, QR codes help speed up service and increase sales.
The results
Increase in Saturday sales
Increase in NA beverage sales year-over-year
Anticipated increase in NA beverage sales
“Since we switched to SpotOn, we're seeing it in our P&Ls. Our top line is up, and our middle line for our cost is more efficient. Our profit is higher at the end of the day.”
Big Lake Brewing started as a single-location brewery with a beer-only menu. In 4 years of operation, they’ve expanded to offer a food menu that makes up 60% of sales, robust cocktail and NA beverage offerings, and a patio space. QR codes and POS reporting help Big Lake Brewing run efficiently, whether it’s helping staff serve more guests or building a more profitable menu.
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